Char Crust All American Barbecue – all the flavors you love in American regional barbecue are in here! They've blended them into one tangy-sweet, slightly spicy, lip-smacking rub: rich molasses from Memphis, tangy tomato from Kansas City, a dash of mustard, pepper, and vinegar from the Carolinas, and a hint of smoke from Texas. Coat your meats and grill for a delicious crust on the outside with a tender and juicy center!